OnePlus has been relegated to churning out OPPO and Realme knockoffs

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OnePlus has launched a whole lot of telephones with fascinating designs and distinctive options over the past eight years. The alert slider continues to be a giant {hardware} differentiator for the corporate, and a few of my favourite designs have been OnePlus telephones: the OnePlus 6T in Thunder Purple, the OnePlus 5T Star Wars Version, and the OnePlus 7 Professional.

OnePlus’ give attention to design aesthetics comes from the very prime. Co-founder and CEO Pete Lau typically talks about how design is a key space of focus for OnePlus, and I bear in mind one dialog forward of the OnePlus 6 launch distinctly. 

On the time, OnePlus was launching its first cellphone in a crimson coloration, and Lau stated that he and the design workforce deliberated over the alternatives for a number of weeks to get the suitable hue for the gadget.

OnePlus 6 red edition

(Picture credit score: Android Central)

In the end, OnePlus went with a crimson hue that was $4 costlier than different options (no small change if you’re engaged on razor-thin margins), however the outcome was that the Pink OnePlus 6 regarded completely gorgeous. It is this consideration to element over each side of the gadget that endeared energy customers to the corporate. However sadly, OnePlus is not doing that any longer.


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